For more than 10 years, Titanic has maintained its spot as the highest grossing domestic film of all time. The movie made $600,788,188. But The Dark Knight is closing in on that mark, the AP reports. The film has made more than $300 million in the first 10 days of its release.
Part of the film’s popularity could be due to the fact that Warner Brothers fought hard to keep The Dark Knight from hitting the Internet before its release. The Los Angeles TImes reported Monday Warner Brothers made an “unprecedented anti-piracy effort.”
For Warner Bros., the mission was to keep “The Dark Knight” from seeing the light of day.
In an era of instantaneous digital copying and widely available high-speed Internet access, the premature and unauthorized release of a movie to the public — especially a coveted summer blockbuster — can spell disaster. If the movie’s a stinker, the word will travel at the speed of a mouse click, ruining chances of making back money. And if the movie’s popular, piracy can rob ticket sales and cut into revenue.
I’ve not seen the film yet, but everybody I’ve talked to said The Dark Knight was pretty phenominal. I’m normally not into the super hero or fantasy films (besides the Harry Potter franchise), but this is one film I might try to check out while it’s still in theaters. I just need to see Batman Begins first.